Native advertising is a form of online advertising in which the advertiser adapts the content and format of the ad to the consumer and the

Understanding your customers is the secret of successful selling Today’s marketplace is extremely competitive with businesses competing for market share, customer acquisition and customer retention.

To achieve greater marketing efficiency, companies use various forms of communication and channels through which they address their target customers. While traditional communication channels work

Today, the most successful companies look for unique ways to differentiate from their competitors. They work on deep customer understanding in order to create the

Sales page conversion rates average about 2 percent. This means that for every 100 visitors, two new customers can be expected. And honestly, that’s a pretty

The holiday season is here us and businesses are hoping that months and months of planning and marketing efforts will pay off and that their

Many retailers offer excellent products or unique services but fail to effectively present them to visitors of their sites. Big and established businesses, as well

Making advertising relevant to the recipient’s interests, wants, and needs is the first step toward a better online user experience. For marketers, this is also