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Choosing between Deterministic and Probabilistic Data
In the cookieless era, identity data plays a significant role in building customer profiles for marketers. Do you use the right approach?
Before starting a native ad campaign, take a look at what actually works
Successful content that can serve as inspiration for native ad campaigns
Programmatic Advertising Key Terms A-Z
Programmatic advertising is expanding rapidly and it can be difficult to keep up with the all the terms. Here is our brief A-Z glossary for
Demand for Native Video Advertising is on The Surge
The native video market is growing and the native video advertising market is predicted to register a CAGR of 25.2% during the forecast period (2022
Native Advertising is One of The Fastest Growing Channels in Digital Advertising
The sales of native advertising will expand at an exponential growth rate CAGR of 375% between 2022 and 2032. Native advertising has rapidly increased in
10 Reasons why Brands Need to use Programmatic Advertising
Programmatic Advertising is the Leading Digital Advertising Method today Programmatic is the perfect fit for all businesses. It is a more affordable way of buying
What is native advertising?
Native advertising is a form of online advertising in which the advertiser adapts the content and format of the ad to the consumer and the
Think Profiling
Understanding your customers is the secret of successful selling Today’s marketplace is extremely competitive with businesses competing for market share, customer acquisition and customer retention.
7 steps towards a good mobile strategy
To achieve greater marketing efficiency, companies use various forms of communication and channels through which they address their target customers. While traditional communication channels work
