Category: Blog

What is native advertising?

Native advertising is a form of online advertising in which the advertiser adapts the content and format of the ad to the consumer and the site on which it appears. The main advantage of native ads is that they are less intrusive and do not disturb the user experience of

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Think Profiling

Understanding your customers is the secret of successful selling Today’s marketplace is extremely competitive with businesses competing for market share, customer acquisition and customer retention. In order to gain this advantage, to find more customers and to increase customer loyalty, businesses need to target the right prospects with the right

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7 steps towards a good mobile strategy

To achieve greater marketing efficiency, companies use various forms of communication and channels through which they address their target customers. While traditional communication channels work in the long run (increasing brand awareness and raising sales in the long run), mobile marketing campaigns can deliver immediate results. With these campaigns, we

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5 Things to do to Convert Web Visitors into your Loyal Customers

Today, the most successful companies look for unique ways to differentiate from their competitors. They work on deep customer understanding in order to create the best customer experience while growing their business. Top companies cultivate resiliency, creativity, customer-obsession, and adaptability. We’re living in the age of the customer, so it’s

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Best ways to boost e-commerce page conversions in 2021

Sales page conversion rates average about 2 percent. This means that for every 100 visitors, two new customers can be expected. And honestly, that’s a pretty good conversion rate. Many websites have only a 0.1 to 0.2 percent conversion rate from visitor to customer. In order to gain a single customer, these sites must

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3 Golden Rules of Successful Sales Sites

Many retailers offer excellent products or unique services but fail to effectively present them to visitors of their sites. Big and established businesses, as well as small startups, often do not distinguish between ‘classic’ and modern online marketing. They fill their websites with ads and fantastic promotional verbiage rather than

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Personalized advertising: Where to start?

Making advertising relevant to the recipient’s interests, wants, and needs is the first step toward a better online user experience. For marketers, this is also a very effective approach to reaching consumers. Thus, solutions that use customer data to create and position tailored ads, are increasingly in-demand today. Retargeting Retargeting

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