Native advertising is a form of online advertising in which the advertiser adapts the content and format of the ad to the consumer and the site on which it appears. The main advantage of native ads is that they are less intrusive and do not disturb the user experience of
To achieve greater marketing efficiency, companies use various forms of communication and channels through which they address their target customers. While traditional communication channels work in the long run (increasing brand awareness and raising sales in the long run), mobile marketing campaigns can deliver immediate results. With these campaigns, we
Sales page conversion rates average about 2 percent. This means that for every 100 visitors, two new customers can be expected. And honestly, that’s a pretty good conversion rate. Many websites have only a 0.1 to 0.2 percent conversion rate from visitor to customer. In order to gain a single customer, these sites must
Oglaševanje je vedno temeljilo na poznavanju kupcev in ciljnih skupin – bolje, kot prodajalec kupca pozna, bolje lahko prilagodi komunikacijo in verjetnost, da bo prišlo do nakupa, je večja. Če je v starih časih to pomenilo, da je trgovka poznala stranke osebno in je vedela, kje živijo, koliko otrok imajo
To, da oglaševanje ustreza naslovnikovim interesom, željam in potrebam, je prvi korak k boljši uporabniški izkušnji na spletu. Za tržnike je to hkrati zelo učinkovit pristop h doseganju potrošnikov. Rešitve, ki omogočajo uporabo podatkov o kupcih za ustvarjanje in pozicioniranje oglasov po meri potrošnika, zato danes gredo za med. Retargeting Retargeting
Gre za obliko spletnega oglaševanja, pri kateri oglaševalec prilagodi vsebino in obliko oglasa potrošniku in spletnemu mestu, na katerem se prikazuje. Prednost nativnih oglasov je predvsem to, da so manj vsiljivi in ne motijo uporabniške izkušnje obiskovalca. Nativni oglas se pojavi v obliki vsebinskega gradnika (ang. widget), videa ali uporabniške vsebine,
The holiday season is here us and businesses are hoping that months and months of planning and marketing efforts will pay off and that their offerings will reach the right shopper at the right moment. A thoughtful shopper does his homework Thoughtful shoppers want to be the best gift-giver of
Many retailers offer excellent products or unique services but fail to effectively present them to visitors of their sites. Big and established businesses, as well as small startups, often do not distinguish between ‘classic’ and modern online marketing. They fill their websites with ads and fantastic promotional verbiage rather than
Making advertising relevant to the recipient’s interests, wants, and needs is the first step toward a better online user experience. For marketers, this is also a very effective approach to reaching consumers. Thus, solutions that use customer data to create and position tailored ads, are increasingly in-demand today. Retargeting Retargeting
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