Day: December 22, 2020

Kako se lotiti personaliziranega oglaševanja

To, da oglaševanje ustreza naslovnikovim interesom, željam in potrebam, je prvi korak k boljši uporabniški izkušnji na spletu. Za tržnike je to hkrati zelo učinkovit pristop h doseganju potrošnikov. Rešitve, ki omogočajo uporabo podatkov o kupcih za ustvarjanje in pozicioniranje oglasov po meri potrošnika, zato danes gredo za med. Retargeting Retargeting

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Kaj je nativno oglaševanje

Gre za obliko spletnega oglaševanja, pri kateri oglaševalec prilagodi vsebino in obliko oglasa potrošniku in spletnemu mestu, na katerem se prikazuje. Prednost nativnih oglasov je predvsem to, da so manj vsiljivi in ne motijo uporabniške izkušnje obiskovalca. Nativni oglas se pojavi v obliki vsebinskega gradnika (ang. widget), videa ali uporabniške vsebine,

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3 Golden Rules of Successful Sales Sites

Many retailers offer excellent products or unique services but fail to effectively present them to visitors of their sites. Big and established businesses, as well as small startups, often do not distinguish between ‘classic’ and modern online marketing. They fill their websites with ads and fantastic promotional verbiage rather than

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Personalized advertising: Where to start?

Making advertising relevant to the recipient’s interests, wants, and needs is the first step toward a better online user experience. For marketers, this is also a very effective approach to reaching consumers. Thus, solutions that use customer data to create and position tailored ads, are increasingly in-demand today. Retargeting Retargeting

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